Taco Bell: Social Media Campaigns
Inorder to analyze the curve of social media campaigns that Taco bell has gone through might take a while but concentrating on a few enable the change to see the process over time.
over the years of course Taco Bell like most other companies has changed it social media elements as an effort to keep up with the ground swell..
These changes have increased it popularity and buzz over almost all social media plat forms
for example the campaign Yo Quiero Taco Bell of 2007
when Taco Bell was making the sale of 2 taco's for 99cents
Taco bell Yo Quiero Taco Bell (1997)
The two campaigns that are very resent include:
Taco Bell Instagram Campaign
Taco bell noticed that most of the food shots taken on Instagram where taken from the eaters vantage point..
in most shots even the spoon or fork is placed in a certain way and it also decided to follow that approach..
Taco bell also avoided professional looking shot which would be jarring in a users Instagram feed
The campaigns Mention on social media as shown by social mention
Taco Bell App Campaign 2014.
Watched Progress Over time
2007
2014
Notice the trend in 2014 Taco Bell has more social media buzz the same year as both the Instagram and app campaigns
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