Helping the Ground Swell Support Its Self... (Reading reflection blog post # 3 Chapters 7 and 8)

Two Birds With One Stone

In chapter seven the text talks about energizing the groundswell and later in chapter eight we talk about how brands and companies at large can help support the groundswell. Bud light in its recent marketing and PR efforts has done both.

Tomorrow world # up for what ever campaign

This video got up to six million views over the last month and is mention all over social media at least once every minute which is a lot considering the campaign started last month

This campaign for example creates word of mouth for the Bud light bear product. unlike your everyday advertisements,this a group of people out having a good time at groundswell event organized by Bud light. Apart from energizing the groundswell of course there is a feeling that comes with this sort of thing.... The idea that the Bud light drink is synonymous with having fun. Plus the word of mouth that happens due to events such as these promotes the product and eventually gives the product more reach and awarenes.

Why word of mouth is very important;

Its More Believable: People generally believe or tend to trust the word of a friend as opposed a company thats trying to increase sales on their product.

Its Self-Enforcing: People tend to believe some thing if its spoken of by enough people even if they were strangers.. for example the video above basically shows a group of people having a good time. how much are you willing to bet every one of them is probably going to talk about it with a friend.

Its Self Spreading: Word of mouth literally spreads its self all people just have to approve of the product and the spread starts from there... Campaigns like the one above in the video get people to a prove of a product and the reset is left to word of mouth.  

# UP For What ever USA..

Above is the same campaign but at another location whereas the first video was based on events that happened in Georgia the send one was in Denver.. Events like these a good way for a company  to help the groundswell support its self. They give your customers something to chat about on social media and be proud of and so on. That is the campaign has a a hash tag on tweeter and under this tag people correspond filling their friends in on whats going on. People go ahead and take pictures post them.The campaign its self has a youtube channel "WHAT EVER USA" which is also another way the  campaign has enabled the groundswell to support its self.

Further more people invite friends to come and join. As seen in the above video you can see for example in Denver its like the whole town turned up for the campaign which as you can see is a good way for the bear company to market its Bud light drink...