Social Media Marketing and Communication (Original blog post 3)

There is no doubt that advertisement in one way or the other is a means of communication so its no surprise that the social media technologies in turn have revolutionized marketing and advertisement in general.
Today, any business that is not on at least one of the social media platforms is simply a joke and isn't a business to be taken seriously.. I for one will tell you i can not purchase any product or service from any company with out a social media presence. I know a statement like that sounds arrogant but truth be told, todays world is one of reviews and feedback. How is any company with out a social media presence able to avail its customers with these services. Reviews in a way hold any business to a certain standard and feedback enables the companies know what their clients want.
Your average business or company for that matter in todays' world is like a person with a Facebook, Twitter and Instagram account. This might seem a little much to many people but the average.

Time spent on social media sites and the demographics.

As you can probably imagine when social media technologies had just come out to every one they simply felt like kids play. but as you have it today even the crept keepers (the old) are all getting online. In fact for the most part the younger generation is getting off Facebook because their grand parents and parents have Facebook accounts. I mean who would want that crazy shot of you throwing up on the side walk seen by your grand dad?

Given the large numbers of people on social media networks many business, organizations etc have joined the different social media sites. Now their biggest challenge is being human.
It is one thing to have social media presence and it's another to have you customers or your audience constantly engaged..

Customers want to relate, be accepted and noticed. Many businesses are catching on, some restaurants now accept "tweet ahead seating". Businesses are infusing their social media presence with life and acknowledging the need of their customers.

AMERICAN CANCER SOCIETY

The American cancer society is a good example of an organization that has humanized their social media presence.  They feature everyday people on social media and in their youtube videos in their quest to raise money to cure cancer

They actively reach out in many ways and connect with people through active involvement. An example is hosting a Google HOA with GE Healthcare to talk about cancer prevention. They also reach out and feature actual survivors in much of their content.